I started my first perfume brand in 2005.

No audience, no roadmap, just something I loved and wanted to make real.

In the beginning, it was messy.

I was hand-bottling everything, reaching out to small boutiques, hearing “no” way more than “yes.”

It took time to realize people aren’t just buying a scent—they’re buying how it makes them feel.

I stopped obsessing over the product and started paying attention to what actually makes someone choose one bottle over another.

Since then, I’ve worked with a lot of women trying to do the same thing.

And it’s usually not a lack of talent or effort holding them back.

It’s just not fully understanding what makes someone buy.

Now I spend my time teaching that.

Helping other women build something that actually works.